Sales Associate, AllGear (iRunFar and ExplorersWeb)

Lola Digital Media seeks a Sales Associate for its AllGear group. This position will support digital media sales on iRunFar.com and ExplorersWeb.com across all platforms (digital, video, social, and events). This position offers flexible WFH hours with occasional sales meetings in our Minneapolis office.

Duties and Responsibilities

  • Manage client list (new and existing advertisers)
  • Pursue new leads & handle all inbound advertising inquiries
  • Prospect new clients & new verticals (i.e. non-endemic accounts)
  • Own and drive full cycle sales: initial outreach to closing the deal and passing off to Project Management
  • Sell traditional and custom digital advertising (display media, sponsorships, content, giveaways, video, social media, etc.)
  • Utilize consultative sales methods: Converse with clients via email and phone to determine upcoming campaigns or product launches, KPIs, timing, and budget
  • Build & propose integrated digital media campaigns
  • Effectively organize, prioritize, and manage multiple advertising requests in a deadline-driven environment
  • Create (or aid in the creation of) any needed sales materials
  • Effectively prepare for, conceptualize and deliver online, phone, and in-person sales presentations
  • Travel to tradeshows, races, events, and more to network with key industry contacts
  • Develop, maintain, and strengthen relationships with key advertisers and media buying agencies
  • Provide prompt phone/email follow up to all inbound inquiries
  • Properly track all account activity in our CRM
  • Create efficiencies in the sales process
  • Provide excellent customer service and build strong account relationships
  • Forecast revenue from media campaigns
  • Report directly to AllGear Director of Sales

Who You Are

  • A minimum of 2 years of related work experience, ideally in the digital media industry
  • Candidates for the position should have a basic understanding of digital advertising and marketing, especially publisher-direct advertising
  • Excellent interpersonal and written communication skills
  • Must possess strong organizational and analytical skills with the ability to work across internal departments
  • A keen ability to see opportunities, understands needs, create solutions, set proper expectations and close deals
  • Strong experience working with PowerPoint and Excel and is experienced using research and marketing to craft and deliver unique proposals/presentations
  • Photoshop or basic image-editing skill is a plus
  • First-party data experience is a plus
  • Programmatic and DSP experience, as well as buying models (Private Marketplace, Programmatic Guaranteed), is a plus
  • Experience with Google Ad Manager and Google Analytics is a plus
  • Self-starter that is ambitious in nature, with an entrepreneurial approach
  • Passion for the outdoor industry and an active-lifestyle. We work hard and we play hard at the AllGear group.

The Perks

  • Salary with competitive commission
  • Career growth & earnings aligned with your performance and desire to achieve
  • Flexible WFH schedule 
  • Unlimited vacation days
  • Benefits including medical, dental, vision, life insurance, disability insurance, 401K + company match
  • Paid parental leave
  • Wellness perks including a fitness stipend, massage stipend, and premium membership to the Calm meditation app

How to Apply

Send us your resume and cover letter telling us why you’re the perfect fit for this role. If a Lola employee referred you, be sure to include that in your email.

Apply Here

As a minority-owned business, Lola Digital Media is dedicated to Diversity, Equity and Inclusion in all that we do. It’s not just about growing our already diverse team, but about the role we can have in being a part of the broader global conversation.

Los Angeles

Minneapolis

Denver