Social Media and Email Marketing Coordinator, AllGear

Lola Digital Media is seeking a high-energy, versatile, and passionate Social Media & Email Marketing Coordinator to help grow our AllGear group of digital media publications, which includes category leaders such as GearJunkie, BikeRumor, iRunFar, Switchback Travel, and ExplorersWeb.

As a Social Media & Email Marketing Coordinator, you’ll help to increase user engagement through effective social media postings and email newsletter campaigns. In this position, you’ll identify audience trends, monitor content performance and adapt to a changing landscape on the platform and brand level. The ideal candidate for this position has experience working for digital publications and creating content.  

Duties and Responsibilities

  • Social Media Postings. Drive traffic to our websites and increase community engagement through social media postings on Facebook, Instagram, Twitter and Pinterest, relying on best practices per platform to obtain success.
  • Email Newsletter Campaigns. Build email newsletter campaigns featuring top stories, top buyer’s guides and top reviews, using attractive headlines and eye-catching images to achieve optimal results.
  • Audience Reporting. Review weekly and monthly data from social media platforms and email newsletter platforms to ensure we are growing and optimizing regularly.  

Required

  • Bachelor’s Degree, preferably in Journalism or Marketing 
  • Strong writing and proofreading skills, with the ability to adapt different voices per brand 
  • Keen eye for visuals, inducing photography, graphics and video 
  • Grasp of social media trends and platforms, with a focus on Facebook, Instagram, Twitter and Pinterest
  • Basic knowledge of photo editing, video editing and graphic design
  • Proven ability to communicate effectively, with internal and external messaging 
  • Proven ability to meet deadlines and stay organized with tasks at hand 
  • Proven ability to be self-motivated and multi-task without full supervision
  • Overall team player willing to learn new tasks and assist when needed

Nice to Have

  • Interests in outdoor adventure sports (biking, running, hiking, climbing, etc.) and product journalism

How to Apply

Send your cover letter, resume, and samples to [email protected] with the subject line “Application: Social Media & Email Marketing Coordinator, AllGear” to be considered. If a Lola employee referred you, be sure to include that in your email.

As a minority-owned business, Lola Digital Media is dedicated to Diversity, Equity and Inclusion in all that we do. It’s not just about growing our already diverse team, but about the role we can have in being a part of the broader global conversation.

Los Angeles

Minneapolis

Denver